Consumers will be motivated to prepare Ingrid Hoffmann recipes and vote online for their favorite for a chance to instantly win great prizes during hispanic hertiage month with GotMilk.
Hispanic Heritage Month with Ingrid Hoffman
September, Hispanic Heritage Month, will be leveraged as a key time frame to highlight Latin recipes made healthier with milk via the New Family Traditions promotion. Ingrid Hoffmann, Celebrity Chef & Author, will help endorse these recipes with her cross-cultural appeal. Through this promotion, consumers will be encouraged to buy more milk, then go online to download the complete recipe and vote for their favorite.