Objective
Increase brand awareness, driving customers to the different LoB pages on SAP.com
Increase brand awareness, driving customers to the different LoB pages on SAP.com
Plan
Create 3 15-20 second video animations of why SAP BTP is helpful for customers and partners using existing quotes from previous interviews. Amplify with a paid social campaign.
Create 3 15-20 second video animations of why SAP BTP is helpful for customers and partners using existing quotes from previous interviews. Amplify with a paid social campaign.
Results (KPI post awareness)
LI 100% video view rate to 15%
FB 100% video view to 10%
LI 100% video view rate to 15%
FB 100% video view to 10%