Objective
Increase brand awareness, driving customers to SAP.com
Increase brand awareness, driving customers to SAP.com
Plan
Create 15-20 second video animations explaining why SAP is beneficial for customers and partners, using existing quotes from previous interviews. Amplify with a paid social campaign.
Create 15-20 second video animations explaining why SAP is beneficial for customers and partners, using existing quotes from previous interviews. Amplify with a paid social campaign.
Results (KPI post awareness)
LinkedIn: 100% video view rate to 15%
Facebook: 100% video view rate to 10%
LinkedIn: 100% video view rate to 15%
Facebook: 100% video view rate to 10%