Increased awareness and trial of Ziploc by offering healthy eating solutions for weight management targeting the core Weight Watchers audience. I helped take their lack-luster Advertorials and make something much more appetizing and real. Offering a few tips and recipe was enough to peek interest without being overly distracting.
![](https://cdn.myportfolio.com/2d8cec733cdb80ab516dcb65a5bbbbb6/5317ed2e8e6b6d6bc9fb2e0b_rw_1200.jpg?h=c282105524a89e1671eeda7cfccdac61)
We worked directly with Weight Watchers to help pick out recipes that made sense for our users that were also healthy. I would actually make these recipes at home to be sure they were easy to make, tasted fresh and were healthy as well.
![](https://cdn.myportfolio.com/2d8cec733cdb80ab516dcb65a5bbbbb6/b6acdd4363ba3a5133075b26_rw_1200.jpg?h=dc96208f5072e422276a4373ed808a92)
![](https://cdn.myportfolio.com/2d8cec733cdb80ab516dcb65a5bbbbb6/4d396d0aa64eb4c58afe9a7f_rw_1200.jpg?h=487b6463f68f39975328dcf2a271f201)
Thanks to Kevin Smith for his great work photographing these appetizing scenes.