Increased awareness and trial of Ziploc by offering healthy eating solutions for weight management targeting the core Weight Watchers audience.  I helped take their lack-luster Advertorials and make something much more appetizing and real.  Offering a few tips and recipe was enough to peek interest without being overly distracting.
We worked directly with Weight Watchers to help pick out recipes that made sense for our users that were also healthy.  I would actually make these recipes at home to be sure they were easy to make, tasted fresh and were healthy as well.
Thanks to Kevin Smith for his great work photographing these appetizing scenes.
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